/* Ladder homepage: story over a persistent ink world */
.home{--ink-line:#1d1d1b;--rfi:#d9480f;--ochre:#E2A23A}
.home .site-header{position:fixed;left:0;right:0}
.home .wrap{max-width:1380px}
.btn-lg{padding:1rem 1.6rem;font-size:1rem}
.bad{color:var(--rfi)}

/* ---------- world ---------- */
.world{position:fixed;inset:0;z-index:0;pointer-events:none;background:var(--paper)}
.world canvas{position:absolute;inset:0;width:100%;height:100%;display:block}
.world.off{visibility:hidden}
.world .fallback{display:none}
.world.no-gl canvas{display:none}
.world.no-gl .fallback{display:block;position:absolute;inset:0;width:100%;height:100%;object-fit:cover;object-position:right center}
.world .grain{position:absolute;inset:0;opacity:.35;mix-blend-mode:multiply;background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='160' height='160'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.9' numOctaves='2' stitchTiles='stitch'/%3E%3CfeColorMatrix values='0 0 0 0 .1 0 0 0 0 .1 0 0 0 0 .1 0 0 0 .35 0'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E")}
.ov{position:absolute;inset:0;overflow:hidden}
.world.no-gl .ov{display:none}

/* anchored labels */
.tag3{position:absolute;left:0;top:0;width:0;height:0;will-change:transform}

.tag3 i{position:absolute;left:-7px;top:-7px;width:14px;height:14px;border-radius:50%;background:var(--blue);border:2.5px solid #fff;box-shadow:0 0 0 1.5px var(--ink);opacity:0;transform:scale(0);transition:opacity .25s,transform .4s cubic-bezier(.2,1.6,.4,1)}
.tag3 i::after{content:"";position:absolute;inset:-6px;border-radius:50%;border:2px solid var(--blue);opacity:0}
.tag3.on i::after{animation:ping 1.8s ease-out infinite}
.tag3>div{position:absolute;left:20px;top:-26px;white-space:nowrap;background:#fff;border:1.5px solid var(--ink);border-radius:8px;box-shadow:4px 4px 0 var(--ink);padding:.5rem .8rem .55rem;opacity:0;transform:translateX(-6px) scale(.88);transform-origin:left center;transition:opacity .3s,transform .5s cubic-bezier(.2,1.45,.4,1)}
.tag3.on i{opacity:1;transform:none}
.tag3.on>div{opacity:1;transform:none;transition-delay:.12s}
.tag3 b{display:flex;gap:1rem;justify-content:space-between;font:600 .9rem/1.2 var(--sans)}
.tag3 em{font:700 .82rem/1.2 var(--mono);font-style:normal;color:var(--blue)}
.tag3 small{display:block;font:500 .7rem/1.3 var(--mono);color:var(--ink-3);margin-top:.2rem}
.tag3.bad i{background:var(--rfi)}
.tag3.bad i::after{border-color:var(--rfi)}
.tag3.bad>div{border-color:var(--rfi);box-shadow:4px 4px 0 var(--rfi)}
.tag3.bad b,.tag3.bad em{color:var(--rfi)}

@keyframes ping{from{opacity:.8;transform:scale(.6)}to{opacity:0;transform:scale(1.8)}}

/* panels that change state */
.panel3{position:absolute;right:max(24px,4vw);top:50%;width:min(440px,40vw);background:#fff;border:1.5px solid var(--ink);border-radius:10px;box-shadow:8px 8px 0 var(--ink);opacity:0;transform:translateY(-46%) scale(.96);transition:opacity .45s var(--ease),transform .6s var(--ease)}
.p-head{display:flex;justify-content:space-between;gap:1rem;padding:.8rem 1rem;border-bottom:1.5px solid var(--ink);font:600 .7rem/1.2 var(--mono);letter-spacing:.07em;text-transform:uppercase}
.p-head span+span{color:var(--ink-3);font-weight:500}

body[data-beat="2"] .f1{display:inline;color:var(--rfi)}

body[data-beat="7"] .f2{display:inline;color:var(--green)}

.q-row{display:grid;grid-template-columns:1fr 5.6rem 4.6rem 5.8rem;gap:.6rem;align-items:center;padding:.6rem 1rem;border-bottom:1px solid var(--line);font:600 .8rem/1.2 var(--mono)}
.q-row>span:not(:first-child){text-align:right;white-space:nowrap}
.q-row>span:first-child{font:600 .88rem/1.25 var(--sans)}
.q-row b{display:block;font-weight:600}
.q-row small{display:block;font:500 .66rem/1.35 var(--mono);color:var(--ink-3);margin-top:.12rem}
.q-row.q-h{padding:.45rem 1rem;font:600 .62rem/1 var(--mono);letter-spacing:.07em;text-transform:uppercase;color:var(--ink-3);background:var(--paper-2)}
.q-row.q-h>span:first-child{font:inherit}
.q-row.ask small,.q-row.ask>span:last-child{color:var(--rfi)}

.herocard{top:auto;bottom:6vh;width:min(470px,40vw);transform:translateY(12px) scale(.97)}
.world.hero-price .herocard{opacity:1;transform:none}
body:not([data-beat="0"]) .herocard{opacity:0!important}

/* ---------- story ---------- */
main{position:relative;z-index:1}
.beat{position:relative;min-height:135vh;display:flex;align-items:center}
.beat>.wrap{width:100%}
.bcard{max-width:540px;background:rgba(250,250,247,.97);border:1.5px solid var(--ink);border-radius:8px;box-shadow:8px 8px 0 var(--ink);padding:2.3rem 2.4rem 2.2rem}
.beat.r .bcard{margin-left:auto}
.bcard h2{font-size:clamp(2.1rem,3.7vw,3.25rem);font-weight:700;letter-spacing:-.045em;line-height:1.02}
.bcard p{font-size:1.15rem;line-height:1.55;color:var(--ink-2);margin-top:1.1rem}
.bcard p.sub{color:var(--ink);font-weight:600;margin-top:.9rem}

.bcard .cta-row{margin-top:1.8rem}

.hero3{min-height:100svh;flex-direction:column;justify-content:center;padding-top:68px}
.hero3::before{content:"";position:absolute;inset:0;z-index:-1;background:linear-gradient(90deg,var(--paper) 0,rgba(250,250,247,.94) 28%,rgba(250,250,247,.5) 42%,rgba(250,250,247,0) 56%)}
.hero3 h1{font-size:clamp(3rem,5.7vw,5.6rem);font-weight:700;letter-spacing:-.05em;line-height:.96;max-width:10.5ch}
.hero3 .lede{font-size:clamp(1.05rem,1.35vw,1.22rem);color:var(--ink-2);max-width:33rem;margin-top:1.6rem;line-height:1.55}
.hero3 .cta-row{margin-top:2.1rem}
.hero3 .kicker{font:600 .8rem/1 var(--mono);letter-spacing:.12em;text-transform:uppercase;color:var(--blue);margin-bottom:1.4rem}

/* ---------- after the story ---------- */
.sec{position:relative;z-index:1;background:var(--paper);padding:clamp(3.5rem,6vw,5.5rem) 0;border-top:1px solid var(--line-strong)}
.sec.tint{background:var(--paper-2)}
.sec-label{font:600 .74rem/1 var(--mono);letter-spacing:.1em;text-transform:uppercase;color:var(--blue);margin-bottom:1rem}
.sec-title{font-size:clamp(2rem,3.6vw,3rem);font-weight:700;letter-spacing:-.04em;line-height:1.04;max-width:18ch}
.sec-sub{color:var(--ink-2);font-size:1.05rem;margin-top:1rem;max-width:34rem}
.sec-head{display:grid;grid-template-columns:1.1fr .9fr;gap:2rem;align-items:end;margin-bottom:2.25rem}
.sec-head .sec-sub{margin-top:0}
.split{display:grid;grid-template-columns:1fr 1fr;gap:clamp(2rem,5vw,4.5rem);align-items:center}
.split.top{align-items:start}

.dl{display:flex;align-items:center;gap:.6rem;flex-wrap:wrap}
.dl .link-arrow{margin-left:.4rem}

.people{display:grid;grid-template-columns:1fr 1fr 1fr;gap:1rem}
.person{display:flex;gap:1.1rem;align-items:flex-start;background:#fff;border:1px solid var(--line-strong);border-radius:12px;padding:1.25rem}
.person img{width:88px;height:88px;border-radius:10px;object-fit:cover;filter:grayscale(1);flex:none}
.person h3{font-size:1.15rem;letter-spacing:-.02em}
.person .role{font:600 .7rem/1.3 var(--mono);text-transform:uppercase;letter-spacing:.06em;color:var(--blue);margin-top:.3rem}
.person p{font-size:.9rem;color:var(--ink-2);margin-top:.5rem}
.person a{display:inline-block;margin-top:.5rem;font-size:.82rem;font-weight:600}
.person.note{background:transparent;border-style:dashed}
.person.note h3{font-size:1rem}

.home .faq{background:#fff;border:1px solid var(--line-strong);border-radius:12px;overflow:hidden}
.home .faq details:last-child{border-bottom:0}
.home .faq summary{padding:1.15rem 1.4rem}
.home .faq .a{padding:0 1.4rem 1.25rem}
.home .form{border:1px solid var(--ink);box-shadow:none;border-radius:14px}
.home .site-footer{position:relative;z-index:1;background:var(--paper);padding-top:1.25rem}

/* ---------- homepage blocks ---------- */

.dl{margin-top:1.75rem}
.people .person.note{order:0}

/* ---------- v10: workflow (contained animation) ---------- */
.wf{display:grid;grid-template-columns:.85fr 1.15fr;gap:clamp(1.5rem,4vw,3.5rem);align-items:start}
.wf-steps{list-style:none;margin:0;padding:0}
.wf-steps li{min-height:36vh;display:flex;flex-direction:column;justify-content:center;padding:1.25rem 0 1.25rem 1.4rem;border-left:2px solid var(--line-strong);transition:border-color .3s}
.wf-steps li .n{font:600 .72rem/1 var(--mono);letter-spacing:.08em;text-transform:uppercase;color:var(--ink-3);transition:color .3s}
.wf-steps li h3{font-size:clamp(1.35rem,2.2vw,1.75rem);letter-spacing:-.03em;margin-top:.6rem;color:var(--ink-3);transition:color .3s}
.wf-steps li p{color:var(--ink-3);margin-top:.5rem;max-width:30rem;transition:color .3s}
.wf-steps li.on{border-left-color:var(--blue)}
.wf-steps li.on .n{color:var(--blue)}
.wf-steps li.on h3{color:var(--ink)}
.wf-steps li.on p{color:var(--ink-2)}
.wf-stick{position:sticky;top:calc(50vh - 250px)}
.wf-vis{background:#fff;border:1px solid var(--ink);border-radius:12px;overflow:hidden}
.wf-bar{display:flex;justify-content:space-between;align-items:center;gap:1rem;padding:.6rem .9rem;border-bottom:1px solid var(--ink);font:600 .68rem/1.2 var(--mono);letter-spacing:.05em;text-transform:uppercase}
.wf-tabs{display:flex;gap:.25rem}
.wf-tabs button{font:600 .64rem/1 var(--mono);letter-spacing:.05em;text-transform:uppercase;border:1px solid var(--line-strong);background:#fff;color:var(--ink-3);border-radius:5px;padding:.35rem .5rem;cursor:pointer}
.wf-vis[data-stage="1"] [data-go="1"],.wf-vis[data-stage="2"] [data-go="2"],.wf-vis[data-stage="3"] [data-go="3"]{background:var(--ink);border-color:var(--ink);color:#fff}
.wf-body{display:grid;grid-template-columns:200px 1fr;gap:1rem;padding:1rem;background:var(--paper)}
.wf-sheets{width:100%;height:auto;display:block}
.wf-sheets .sh{fill:#fff;stroke:var(--ink);stroke-width:1.1}
.wf-sheets .tb{fill:none;stroke:var(--ink);stroke-width:.8}
.wf-sheets .ln{fill:none;stroke:var(--ink);stroke-width:1}
.wf-sheets .th{stroke-width:.6;opacity:.55}
.wf-sheets .sn{font:700 10px var(--mono);fill:var(--ink)}
.wf-sheets .st{font:500 6.5px var(--mono);fill:var(--ink-3)}
.wf-sheets .area{fill:var(--blue);fill-opacity:0;stroke:var(--blue);stroke-width:0;transition:fill-opacity .5s,stroke-width .3s}
.wf-sheets .mk{opacity:0;transition:opacity .4s}
.wf-sheets .mk circle{fill:var(--blue);stroke:#fff;stroke-width:2}
.wf-sheets .mk text{font:700 10px var(--mono);fill:#fff;text-anchor:middle}
.wf-sheets .scan{fill:var(--blue);opacity:0}
.wf-vis[data-stage="1"] .scan{opacity:.85;animation:wfscan 3s ease-in-out infinite}
@keyframes wfscan{0%{transform:translateY(0)}100%{transform:translateY(360px)}}
.wf-vis[data-stage="2"] .area,.wf-vis[data-stage="3"] .area{fill-opacity:.16;stroke-width:1.6}
.wf-vis[data-stage="2"] .area.cw,.wf-vis[data-stage="3"] .area.cw{stroke:var(--rfi);fill:var(--rfi)}
.wf-vis[data-stage="2"] .mk,.wf-vis[data-stage="3"] .mk{opacity:1}
.wf-right{position:relative;min-height:330px}
.wf-cap{font:600 .64rem/1 var(--mono);letter-spacing:.08em;text-transform:uppercase;color:var(--ink-3);margin-bottom:.7rem}
.wf-docs,.wf-est{position:absolute;inset:0;transition:opacity .45s var(--ease),transform .5s var(--ease)}
.wf-est{opacity:0;transform:translateY(8px);pointer-events:none}
.wf-vis[data-stage="2"] .wf-docs,.wf-vis[data-stage="3"] .wf-docs{opacity:0;transform:translateY(-8px);pointer-events:none}
.wf-vis[data-stage="2"] .wf-est,.wf-vis[data-stage="3"] .wf-est{opacity:1;transform:none}
.doc{display:flex;align-items:center;gap:.7rem;background:#fff;border:1px solid var(--line-strong);border-radius:8px;padding:.65rem .75rem;margin-bottom:.5rem}
.doc i{width:28px;height:28px;flex:none;display:grid;place-items:center;border-radius:6px;background:var(--blue-50);color:var(--blue);font:700 .85rem/1 var(--mono);font-style:normal}
.doc span{flex:1}
.doc b{display:block;font-weight:600;font-size:.9rem}
.doc small{display:block;font:500 .68rem/1.3 var(--mono);color:var(--ink-3)}
.doc s{text-decoration:none;font:600 .62rem/1 var(--mono);text-transform:uppercase;color:var(--green);background:var(--green-50);padding:.3rem .45rem;border-radius:4px}
.wf-cap .c3,.wl .c3,.wl .p,.wf-rev{display:none}
.wf-vis[data-stage="3"] .wf-cap .c2,.wf-vis[data-stage="3"] .wl .c2{display:none}
.wf-vis[data-stage="3"] .wf-cap .c3,.wf-vis[data-stage="3"] .wl .c3{display:block}
.wf-vis[data-stage="3"] .wl .p{display:block}
.wf-vis[data-stage="3"] .wf-rev{display:flex}
.wl{display:grid;grid-template-columns:22px 1fr auto auto;gap:.6rem;align-items:center;background:#fff;border:1px solid var(--line-strong);border-radius:8px;padding:.65rem .75rem;margin-bottom:.5rem}
.wl em{width:22px;height:22px;border-radius:50%;background:var(--blue);color:#fff;display:grid;place-items:center;font:700 .7rem/1 var(--mono);font-style:normal}
.wl:nth-of-type(2) em{background:var(--rfi)}
.wf-sheets .area.cw ~ .mk circle{fill:var(--rfi)}
.wl b{display:block;font-weight:600;font-size:.9rem}
.wl small{display:block;font:500 .66rem/1.35 var(--mono);color:var(--ink-3);margin-top:.12rem}
.wl small.warn{color:var(--rfi)}
.wl .q{font:700 .82rem/1 var(--mono);color:var(--blue);white-space:nowrap}
.wl .p{font:700 .82rem/1 var(--mono);white-space:nowrap;min-width:5.6rem;text-align:right}
.wf-rev{justify-content:space-between;align-items:center;gap:1rem;margin-top:.7rem;padding:.7rem .8rem;border-radius:8px;background:var(--green-50);font:600 .72rem/1.2 var(--mono);color:var(--green)}
.wf-rev b{font:700 1.05rem/1 var(--display);color:var(--ink)}
/* each stage plays in: documents tick to Read, quantities slide in, prices and the review land */
@keyframes wfpop{from{opacity:0;transform:scale(.6)}}
@keyframes wfin{from{opacity:0;transform:translateX(14px)}}
.wf-vis[data-stage="1"] .doc s{animation:wfpop .35s cubic-bezier(.2,1.6,.4,1) both}
.wf-vis[data-stage="1"] .doc:nth-of-type(1) s{animation-delay:.5s}
.wf-vis[data-stage="1"] .doc:nth-of-type(2) s{animation-delay:1.1s}
.wf-vis[data-stage="1"] .doc:nth-of-type(3) s{animation-delay:1.7s}
.wf-vis[data-stage="1"] .doc:nth-of-type(4) s{animation-delay:2.3s}
.wf-vis[data-stage="2"] .wl{animation:wfin .45s var(--ease) both}
.wf-vis[data-stage="2"] .wl:nth-of-type(2){animation-delay:.25s}
.wf-vis[data-stage="2"] .wl:nth-of-type(3){animation-delay:.5s}
.wf-vis[data-stage="2"] .mk{transition-delay:.2s}
.wf-vis[data-stage="3"] .wl .p{animation:wfpop .35s cubic-bezier(.2,1.6,.4,1) both}
.wf-vis[data-stage="3"] .wl:nth-of-type(2) .p{animation-delay:.3s}
.wf-vis[data-stage="3"] .wl:nth-of-type(3) .p{animation-delay:.6s}
.wf-vis[data-stage="3"] .wf-rev{animation:wfin .45s .9s var(--ease) both}
@media (prefers-reduced-motion:reduce){.wf-vis *{animation:none!important}}

/* ---------- v10: the work ---------- */

.cx{background:#fff;border:1px solid var(--line-strong);border-left:3px solid var(--blue);border-radius:10px;padding:1rem 1.2rem;margin-bottom:.7rem}
.cx.warn{border-left-color:var(--rfi)}
.cx .why{font:600 .66rem/1 var(--mono);letter-spacing:.07em;text-transform:uppercase;color:var(--blue)}
.cx.warn .why{color:var(--rfi)}

.cx p{color:var(--ink-2);font-size:.92rem;margin-top:.35rem}

/* ---------- v10: people ---------- */
.roles{display:grid;grid-template-columns:repeat(3,1fr);gap:1rem}

/* v11: numbered markers shared by hero and workflow */
.tag3 i{left:-10px;top:-10px;width:20px;height:20px;color:#fff;font:700 .62rem/15px var(--mono);font-style:normal;text-align:center}
.tag3.rf i{background:var(--rfi)}
.tag3.rf i::after{border-color:var(--rfi)}
.herocard .q-row em{display:inline-grid;place-items:center;width:17px;height:17px;margin-right:.45rem;border-radius:50%;background:var(--blue);color:#fff;font:700 .58rem/1 var(--mono);font-style:normal;vertical-align:-3px}
.herocard .q-row em.r{background:var(--rfi)}

@media (max-width:960px){
  .roles{grid-template-columns:1fr}
  .wf{grid-template-columns:1fr}
  /* the visual sticks to the bottom of the screen; the steps scroll above it */
  .wf{gap:0}
  .wf-stick{top:auto;bottom:0;z-index:2;margin:0 calc(-1*var(--gutter));padding:.8rem var(--gutter) max(.8rem,env(safe-area-inset-bottom));background:var(--paper);box-shadow:0 -14px 18px -10px var(--paper)}
  .wf-steps li{min-height:34vh;justify-content:flex-start;padding:1.4rem 0 1.4rem 1rem}
}
@media (max-width:560px){
  .wf-bar{padding:.5rem .7rem}
  .wf-tabs{display:none}
  .wf-body{grid-template-columns:72px 1fr;gap:.6rem;padding:.6rem}
  .wf-right{min-height:226px}
  .wf-cap{margin-bottom:.45rem}
  .doc,.wl{padding:.42rem .55rem;margin-bottom:.35rem;gap:.5rem}
  .doc i{width:22px;height:22px;font-size:.75rem}
  .doc b,.wl b{font-size:.8rem}
  .doc small,.wl small{font-size:.6rem}
  .wl em{width:18px;height:18px;font-size:.6rem}
  .wf-rev{margin-top:.4rem;padding:.5rem .6rem}
  .wl .p{min-width:0}
  .wf-vis[data-stage="3"] .wl small.c3:not(.warn){display:none}
  .wf-rev b{font-size:.95rem}
  .wl{grid-template-columns:18px 1fr auto}
  .wf-vis[data-stage="3"] .wl .q{display:none}
}
@media (prefers-reduced-motion:reduce){.wf-sheets .scan{animation:none!important;opacity:0!important}}

@media (max-width:960px){
  .split,.sec-head,.people{grid-template-columns:1fr}
}
@media (max-width:760px){
  .beat{min-height:120vh;align-items:flex-end;padding-bottom:12vh}
  .bcard{padding:1.5rem 1.4rem;box-shadow:5px 5px 0 var(--ink)}
  .bcard p{font-size:1rem}
  .hero3{justify-content:flex-start;padding-top:110px;align-items:stretch}
  .hero3::before{background:linear-gradient(180deg,var(--paper) 0,rgba(250,250,247,.92) 52%,rgba(250,250,247,0) 72%)}
  .hero3 h1{font-size:clamp(2.5rem,11.5vw,3.4rem)}
  .panel3{left:16px;right:16px;width:auto;top:76px;transform:translateY(-8px) scale(.96);transform-origin:top center}

  .herocard{display:none}
  .tag3>div{padding:.35rem .55rem}
  .tag3 b{font-size:.75rem}
  .tag3 small{font-size:.6rem}
}
@media (prefers-reduced-motion:reduce){
  .tag3.on i::after{animation:none}
}

.home .logos{margin-bottom:0;border-top:1px solid var(--line-strong);border-bottom:1px solid var(--line-strong)}
.nav a[aria-current="page"]{color:var(--ink);font-weight:600}
/* v13: service-led hero, sample band, audiences */
.hero3 h1{font-size:clamp(2.6rem,5.2vw,4.6rem);max-width:13ch}
.hero3 .method{margin-top:.8rem;font:600 .78rem/1.4 var(--mono);letter-spacing:.04em;color:var(--ink)}
.sample-band{margin-top:1.5rem;display:flex;gap:1.5rem 2.5rem;align-items:center;justify-content:space-between;flex-wrap:wrap;border:1.5px solid var(--ink);border-radius:12px;padding:1.4rem 1.6rem;background:#fff;box-shadow:5px 5px 0 var(--ink)}
.sample-band>div:first-child{max-width:40rem}
.sample-band h3{font-size:1.3rem;letter-spacing:-.025em}
.sb-tag{display:inline-block;margin-inline-start:.5rem;padding:.25rem .5rem;border:1px solid var(--line-strong);border-radius:999px;font:600 .62rem/1 var(--mono);letter-spacing:.08em;text-transform:uppercase;color:var(--ink-3);vertical-align:.25em}
.sample-band p{margin-top:.35rem;color:var(--ink-2);font-size:.97rem}
.sb-btns{display:flex;gap:.6rem;align-items:center;flex-wrap:wrap}

@media (max-width:760px){.sample-band{box-shadow:3px 3px 0 var(--ink)}}

/* ---------- services timeline ---------- */
.svt{border-top:1px solid var(--ink)}
.svt-ph,.svt-lanes{display:grid;grid-template-columns:repeat(6,1fr)}
.svt-ph span{padding:.9rem 0 .9rem .75rem;font:600 .66rem/1 var(--mono);letter-spacing:.08em;text-transform:uppercase;color:var(--ink-3);border-left:1px solid var(--line)}
.svt-ph span:first-child{border-left:0}
.svt-lanes{row-gap:.75rem;padding:1.25rem 0 1.5rem;background:repeating-linear-gradient(90deg,transparent 0,transparent calc(100%/6 - 1px),var(--line) calc(100%/6 - 1px),var(--line) calc(100%/6))}
.svt-bar{position:relative;display:flex;align-items:center;gap:.75rem;height:54px;padding:0 1rem;border-radius:10px;color:#fff;font:600 .95rem/1.2 var(--display)}
.svt-bar small{font:500 .66rem/1 var(--mono);letter-spacing:.06em;text-transform:uppercase;opacity:.65;margin-left:auto;white-space:nowrap}
.svt-bar.d{grid-column:1/5;background:var(--blue)}
.svt-bar.b{grid-column:5/6;background:var(--ink)}
.svt-bar.c{grid-column:6/7;background:var(--navy)}
.svt-ms{position:absolute;bottom:-6px;width:12px;height:12px;border-radius:50%;background:#F5B700;border:2px solid var(--paper)}
.tint .svt-ms{border-color:var(--paper-2)}
.svt-notes{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(6,1fr);border-top:1px solid var(--line)}
.svt-notes li{position:relative;padding:1.25rem 1rem 1.25rem .75rem;border-left:1px solid var(--line);transition:background .25s var(--ease)}
.svt-notes li:first-child{border-left:0}
.svt-notes li::before{content:"";position:absolute;top:-1px;left:0;right:0;height:2px;background:var(--blue);transform:scaleX(0);transform-origin:left;transition:transform .35s var(--ease)}
.svt-notes li:hover{background:var(--card)}
.svt-notes li:hover::before{transform:scaleX(1)}
.svt-notes li:hover h3{color:var(--blue)}
.svt-notes h3{font-size:1rem;letter-spacing:-.02em;margin:0 0 .4rem;transition:color .2s}
.svt-notes p{font-size:.86rem;line-height:1.5;color:var(--ink-2);margin:0}
@media (max-width:900px){
  .svt-scroll{overflow-x:auto;margin:0 calc(-1*var(--gutter));padding:0 var(--gutter)}
  .svt{min-width:880px}
}

/* ---------- services cards ---------- */
.srv{display:grid;grid-template-columns:repeat(3,1fr);border:1px solid var(--line-strong);border-radius:var(--r-lg);background:var(--card);overflow:hidden;margin-bottom:1.5rem}
.srv-c{position:relative;display:flex;flex-direction:column;padding:2rem 1.75rem;border-left:1px solid var(--line);transition:background .25s var(--ease)}
.srv-c:first-child{border-left:0}
.srv-c::before{content:"";position:absolute;top:0;left:0;right:0;height:2px;background:var(--blue);transform:scaleX(0);transform-origin:left;transition:transform .35s var(--ease)}
.srv-c:hover{background:#f7f9fe}
.srv-c:hover::before{transform:scaleX(1)}
.srv-c:hover .srv-stage{color:var(--blue)}
.srv-stage{font:600 .66rem/1 var(--mono);letter-spacing:.08em;text-transform:uppercase;color:var(--ink-3);margin-bottom:1.5rem;transition:color .2s}
.srv-c h3{font-size:1.75rem;letter-spacing:-.03em;margin-bottom:.6rem}
.srv-who{font-size:.92rem;color:var(--ink-2);min-height:3em;margin:0}
.srv-mode{display:flex;flex-wrap:wrap;align-items:baseline;gap:.3rem .6rem;margin:1.5rem 0 1.1rem;padding-top:1.25rem;border-top:1px solid var(--line)}
.srv-mode b{font:700 .78rem/1 var(--mono);letter-spacing:.06em;text-transform:uppercase;color:var(--blue)}
.srv-mode small{font:500 .72rem/1 var(--mono);letter-spacing:.04em;text-transform:uppercase;color:var(--ink-3)}
.srv-inc{list-style:none;padding:0;margin:0 0 2rem;display:grid;gap:.75rem;font-size:.92rem;flex:1;align-content:start}
.srv-inc li{display:flex;gap:.65rem;align-items:flex-start}
.srv-inc li::before{content:"";flex:none;width:16px;height:16px;margin-top:.2rem;border-radius:50%;background:var(--blue-50) url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 16 16'%3E%3Cpath d='M4.5 8.2l2.3 2.3 4.7-4.9' fill='none' stroke='%233F63D5' stroke-width='1.8' stroke-linecap='round' stroke-linejoin='round'/%3E%3C/svg%3E") center/16px no-repeat}
.srv-c .btn{justify-content:center}
.srv-inc{margin-bottom:1.25rem}
.srv-for{margin:0 0 1.5rem;font-size:.84rem;color:var(--ink-3)}
@media (max-width:900px){.srv{grid-template-columns:1fr}.srv-c{border-left:0;border-top:1px solid var(--line)}.srv-c:first-child{border-top:0}.srv-who{min-height:0}}

/* ---------- short copy for small screens ---------- */
.t-short{display:none}
@media (max-width:760px){
  .t-long{display:none}
  .t-short{display:inline}

  /* hero: the drawing becomes the background, the logos sit on it */
  body:not(.desk) .hero3{min-height:100svh;justify-content:flex-start;padding:112px var(--gutter) 8.5rem}
  body:not(.desk) .hero3 .wrap{padding:0}
  body:not(.desk) .hero3::before{background:linear-gradient(180deg,rgba(250,250,247,.92) 0,rgba(250,250,247,.8) 50%,rgba(250,250,247,.5) 72%,rgba(250,250,247,.94) 92%)}
  body:not(.desk) .hero3 .lede{margin-top:1.1rem;font-size:1.02rem}
  body:not(.desk) .hero3 .cta-row{margin-top:1.5rem}
  .world .ov{display:none}
  .home .logos.hero-logos{height:7rem;margin-top:-7rem;padding:1.1rem 0 0;background:none;border:0}
  .hero-logos .label{margin-bottom:1rem;font-size:.66rem}
  .hero-logos .marquee img{height:26px}
  .hero-logos .marquee img.seal{height:40px;margin:-7px 0}
  .hero-logos .marquee-track{gap:2.5rem}

  /* services: swipe cards, like the team */
  .srv{display:flex;gap:.9rem;overflow-x:auto;scroll-snap-type:x mandatory;margin:0 calc(-1*var(--gutter)) 1rem;padding:.25rem var(--gutter) 1rem;border:0;border-radius:0;background:none;scrollbar-width:none}
  .srv::-webkit-scrollbar{display:none}
  .srv .srv-c{flex:0 0 86%;scroll-snap-align:center;padding:1.5rem 1.25rem;border:1px solid var(--line-strong);border-radius:var(--r-lg);background:var(--card)}
  .srv .srv-c:first-child{border-top:1px solid var(--line-strong)}
  .srv-stage{margin-bottom:1rem}
  .srv-c h3{font-size:1.6rem}
  .srv-mode{margin:1.2rem 0 1rem;padding-top:1rem}
  .srv-inc{gap:.6rem;margin-bottom:1.5rem}
  .sample-band{padding:1.1rem 1.2rem;gap:.9rem}
  .sample-band h3{font-size:1.15rem}
  .sb-btns{display:grid;grid-template-columns:1fr 1fr;width:100%}
  .sb-btns .btn{justify-content:center}
  .sb-btns .btn-dark{grid-column:1/-1}


  /* team: swipe instead of three tall cards */
  .team{display:flex;gap:1rem;overflow-x:auto;scroll-snap-type:x mandatory;margin:0 calc(-1*var(--gutter));padding:.5rem var(--gutter) 1.25rem;scrollbar-width:none}
  .team::-webkit-scrollbar{display:none}
  .team .badge{flex:0 0 78%;scroll-snap-align:center}

  .sec{padding:3rem 0}
}

/* ---------- short audience + process blocks (Hebrew homepage) ---------- */
.aud,.proc{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(3,1fr);gap:1rem}
.aud li,.proc li{background:#fff;border:1px solid var(--line-strong);border-radius:12px;padding:1.4rem 1.5rem}
.aud b{display:block;font:600 1.15rem/1.3 var(--display);margin-bottom:.4rem}
.aud p,.proc p{margin:0;color:var(--ink-2);font-size:.95rem}
.proc{counter-reset:p}
.proc li::before{counter-increment:p;content:counter(p);display:grid;place-items:center;width:32px;height:32px;margin-bottom:1rem;border-radius:50%;border:1.5px solid var(--ink);font:600 .85rem/1 var(--mono)}
.proc h3{font-size:1.2rem;margin-bottom:.4rem}
.proc-note{margin:1.5rem 0 0;color:var(--ink-2);max-width:44rem}
.contact-alt{margin-top:1rem;font-size:.9rem;color:var(--ink-2)}
@media (max-width:900px){.aud,.proc{grid-template-columns:1fr}}
.srv-who+.srv-inc{margin-top:1.5rem;padding-top:1.25rem;border-top:1px solid var(--line)}